Ever thought about running an online sweepstakes? Smart move - sweepstakes are a powerful customer acquisition tool for your website. Whether your site is providing content or selling goods and services, a sweepstakes can increase traffic, lower customer acquisition costs and build awareness of your site. According to a recent survey, roughly 50% of all Internet consumers participate in a sweepstakes at least once a month. Furthermore, 76% of ecommerce sites identified sweepstakes as their preferred method for customer acquisition!